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TREC’s Fundraising for the Future is a distance-based
learning program for development and management staff members who
are new to fundraising. The series consists of ten web-based
training sessions, which will be scheduled monthly from February
2008 until November 2008. The sessions will focus on the
fundamentals of fundraising, with a concentration on raising more
money from more individuals. The logic of this emphasis is two-fold:
1) individuals contribute vastly more money to nonprofits than
foundations and corporations, and; 2) a grassroots membership base
not only supports the organization financially, but also buttresses
environmental issue campaigns.
Fundraising for the Future is open to all Wilburforce
grantees in the U.S. and Canada (or Wilburforce applicants with an
invited proposal on the Foundation’s next docket).
As a building-blocks series Fundraising for the Future is
best suited to groups who have new staff (less than two years
tenure) in fundraising roles (membership manager, development
director, or executive director).
Webinar Training Series
Our 2008 sessions — with simultaneous web-based visual content
and conference call discussions — will be jam-packed with practical
how-to’s, examples from organizations like yours, collegial
discussion, and role-playing. Among the topics we’ll cover:
• Developing and managing a fundraising plan
• Attracting — and retaining — members
• Cultivating, asking, and retaining major donors
• Evaluating your fundraising database
• Initiating or expanding a monthly donor program
• Pursuing bequests and other legacy gifts
• Making smart use of special events
• Getting your Board to fundraise
• Fundraising online
• Motivating and engaging program staff in fundraising
• Other topics that you and your organization my need to diversify
and stabilize your fundraising
Each participant group will assign a primary participant who will
participate in monthly web-based training sessions. Up to three
group representatives can attend specific sessions. For example, the
Executive Director and Board leader can attend sessions on major
gift fundraising.
Sessions will led by TREC senior fundraising associates, Megan
Seibel and Kevin Johnson.
Megan Seibel, a Senior Associate with TREC has over 20
years of non-profit management experience. Previously, Megan
served as fundraiser, Executive Director and senior management
staff with the State PIRG network. Her areas of expertise
include direct mail and membership outreach, donor cultivation,
fundraising databases, budgeting and planning fundraising
programs. Megan also currently serves as the Finance Director
for TREC.
Kevin Johnson, TREC Senior Associate for Resource
Development, has held positions of College Vice-President,
Director of Development, Endowment Director, and Planned Giving
Officer. He has helped to start or build more than 42 major and
estate giving programs. He has earned designation of Certified
Specialist in Planned Giving from the Institute of Philanthropic
Studies, California State University.
Want to take part? Please complete the application and return three complete copies —
including requested attachments — ASAP.
QUESTIONS before proceeding? Contact
Megan Seibel. (303)537-3260
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